So, we have this cool company with an innovative system, a new form of data analysis that can predict the future for property owners and let their investments go with the lowest risk. But how do we get CLS out there? They have complex products that need an introduction. Together, we developed a strategy for them, with common goals and target definitions. The whole package and a matching tagline were given to them. “Take chance out of the equation”, sums it up pretty good!