Strategy
Toyota came to us for an updated service handbook as well as some advice about increasing customer loyalty. So, in true Toyota style, we went to the source to get our information and carried out a customer survey. We interviewed a lot of people to get a better insight into the world of customers and dealers. Along the way, we got to know the customers, their needs and wishes. All of which we used to update the service handbook and also develop a new Toyota Loyalty Program.