The content from these customer stories is at heart of our communication in every channel. Notable examples include:
A quarterly print and digital magazine of customer stories. This is still running after several years and is distributed worldwide to dealers and customers. Stories are gathered through interviews with owners, operators and crews from around the world.
Stories from the sea
A series of documentary-style films showing customers in action, highlighting their daily challenges and extraordinary events. Distributed over social media, presented at trade shows and displayed on the customers’ own websites.
Fast track (sales app)
A digital tool loaded with useful information to inspire the sales team and support sales discussions. Features include customer stories and videos, real-time tracking of all vessels with Caterpillar Marine equipment on board, digital product sheets and more.
Our customer focus continued to the exhibitions stands we designed and built, combining powerful customer imagery and strong headlines to stand out and attract visitors.
We’ve produced a number of materials to support the B2B sales process, including brochures and print ads featuring customer stories, product sheets, PowerPoint presentations, keynote speeches, etc.
If you are looking for a braver approach to your marketing, let’s meet for a coffee.