So we did a little research, because we wanted to know what Mölnlycke Health Care’s peers actually expect and want to see, hear and feel when visiting a stand at a trade fair.
After the interviews, we conducted a value proposition document and split it into different target groups, for example nurses, educators and so forth. We learnt that nurses for instance wanted to feel the actual product. So we divided the stand into a demonstration area and a learning area. Something for everyone.