Mölnlycke Health Care

Strategy

So we did a little research, because we wanted to know what Mölnlycke Health Care’s peers actually expect and want to see, hear and feel when visiting a stand at a trade fair.

After the interviews, we conducted a value proposition document and split it into different target groups, for example nurses, educators and so forth. We learnt that nurses for instance wanted to feel the actual product. So we divided the stand into a demonstration area and a learning area. Something for everyone.

Exhibition

As no.1 in the field, you have to go out and present yourself, your data and your products. That’s why Mölnlycke Health Care participates in trade fairs and conferences to meet the professional community. To talk with professionals, show them the latest discoveries in the field of healthcare and give them an experiential experience. So it was great when the company called us about a new stand at the WUWHS in Florence. *humble brag*

3D

Mölnlycke Health Care love trade shows, which we do too! Perfect match! Always right before a trade show, we produce a little 3D visualisation of the stand. So that Mölnlycke Health Care – in a concrete and inspiring way – can grasp the concept of the stand.

If you are looking for a braver approach to your marketing, let’s meet for a coffee.