Strategy and branding
The brave strategy is all about standing out from the crowd. When everyone else is too shy and modest, be the cheeky, interesting yet still totally professional one. We saw Octopi Bay as it really is and especially how the company always focuses on the best outcome for the customer. It was quite clear to us that Octopi Bay is a company that dares to be brave. That’s why we agreed to create a bold brand with intense colours and popping images.