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The Photo Gallery

A quality gallery of photographs, The Photogallery was experiencing a change in the way people visit art galleries. Working together, we were able to provide a solution to the problems.

Strategy

The Photogallery was noticing a change in its customers’ behaviour. The visitors were fewer, so it was assumed customers were purchasing art elsewhere. The gallery wanted a solution which would increase visitor numbers and make photo art more attractive. Our solution: bring the art to people with a pop up gallery.

Pop up gallery

Our solution meant solving the problem the other way around. Instead of trying to bring visitors to the art gallery, we took the art gallery to them. With an exceptional pop up gallery, we were able to present the art in unexpected locations, making people interested in the pieces.